World Vision's primary approach to poverty alleviation through transformational development is called 'area development programme' (ADP). Each ADP focuses on a geographical area and covers a population of 20,000 to 1,00,000 people. It is a long-term involvement of 12-15 years, rooted in the community and in partnership with the civil society, NGOs and the Government.
World Vision India consciously focuses on people groups and areas in our country that are socio-economically vulnerable. Hence majority of the ADPs in rural and isolated tribal areas specially focus on the unreached, marginalized and disadvantaged people.
ADPs focus on the needs of children tackling child mortality rates, their health, and education. Providing access to water for drinking and agriculture, building food security and household resilience through income generation and access to credit, directly impacts the well being of children. Every community is also sensitised on aspects of environment, gender, persons with challenges, care for the vulnerable and peace building. The communities are involved in designing and implementing the long term programme.
The chief aim of the ADP is to empower the people so that they can eventually own (meaning self-manage) their development process. We seek to place ownership and resources in the hands of the community based organizations (CBOs) and to build their capabilities. The CBOs include Women federations, Development Committees, Yuvak Mandals, Child Parliaments, Self Help Groups, Child Protection Committees, Children Clubs etc.
While this approach facilitates the sustainable transformational development of the communities, the main focus of this development is the well being of children. The building up of the community in this fashion facilitates the equitable development of every child in the community, bringing with it a promise of a life filled with dignity, justice, peace and hope.